adidas: "Welcome__________"

In 2013, we launched Adidas Snowboarding. We took a world-class team of riders and crafted a campaign centered around them. The  "Welcome__________" films earned us the 2013 Transworld Snowboarding Riders Poll Award for "Best Online Video Series". The campaign was launched in 12 markets worldwide, supported by a comprehensive retail, PR, and grassroots strategy.