Pollen: J Balvin Neon 

Neon is a global music experience that brings together vibrant performances by J Balvin, the Latin superstar in some of the world's most exciting destinations. With unique, immersive events tailored for fans, the Neon series has became a cultural phenomenon, blending live music, curated parties, and an unparalleled community atmosphere across events in Las Vegas, Punta Cana, Cancun, and Ibiza. The work for Neon spans creative development, visual identity, production, and experiential touch points.