In the short film, Black Beauty Is Beauty, Sephora traces the history of your favorite beauty trends to their Black roots.

Sephora: Black Beauty is Beauty

Awards

2022 Cannes Lions
Silver / PR

2022 ADC / Gold
Fusion

2022 Fast Company Innovation by Design
Winner

2022 Cannes Lions
Shortlist / Sustainable Development Goals

2022 Clio / Bronze
Fashion + Beauty

2022 AICP
Winner / Social Media

2022 Webby, People’s Voice
Corporate Social Responsibility Campaign

2022 Clio / Bronze
PR

2022 ACIP
Winner / Purpose Driven

2022 Webby
Corporate Social Responsibility Campaign

2022 Fast Company World Changing Ideas
Honorable Mention

London International
Silver / Beauty

Credits

Director: Garrett Bradley

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Sephora: Color Up Close

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Sephora: We Belong to Something Beautiful